Master Planning and Visioning
Working to create visioning for world class experiential design based on feasible guidelines, we apply our knowledge of destinations, theme parks, resorts, cruise ports, mixed-use facilities, sports venues, and location-based entertainment to craft thoughtful guest experiences through deep collaboration with our clients. We position conceptual design within the guardrails of reality through the inputs of business case, client goals, operational requirements, user profiles, budgets, and timelines into a creative strategy to create clarity for your project’s path forward.
Our Master Planning and Visioning studio collaborates to define your creative vision, feasibility objectives, and strategic path to execution.
- Story and Narrative Development
- Vision Planning
- Master Planning
- Destination Development
- Site Layouts
- Site Analysis
- Brand Identity
- Site Studies
- Existing Design Analysis and Review
- Guest Experience Design
- Blue Sky and Conceptual Design
- Experiential Design
- Conceptual Architecture
- Environmental Signage and Graphics
- Programming
- Journey Mapping
- Strategic Planning
- Model Development
- Key Art
- Marketing Artwork
- 3D Flythroughs
- Operations Planning
- Stakeholder Engagement
- Stakeholder Workshops
- Stakeholder Alignment
- Fundraising Decks
- Feasibility
- Pitch Decks
- Sizzle Reals
- Sustainability Framework
- Benchmarking and Comps
- Art Programs
- Graphics Wayfinding
- Conceptual Estimating
- Conceptual Lifecycles
- RJ Immerman, LEED Green Associate
- Jackie Wolford, ULI Entertainment Development Product Council
MASTER PLANNING AND PRELIMINARY DESIGN
Vision and master planners bring together client visions, artistic leadership, and feasibility to provide a clear path forward to project success.
AOA’s Master Planning and Visioning Team works openly and collaboratively to ground ourselves in the goals and vision of the client. We work quickly to define our initial impressions and align with the project and stakeholders.
Open-ended conversations allow us to find the most precious of things: a good idea. While good ideas can spark thoughts and conversation, really good ideas make people feel a certain way. Emotional impact is at the heart of exceptional guest experience, and we use narrative storytelling as the guiding light for these really good ideas. How will your guests feel going through your experience? What will they see and feel? What will they smell and taste? How will this experience adapt to different ages, abilities, and backgrounds? By placing the guest experience at the forefront of a design’s earliest stages, we can make informed decisions on layout, guest flow, site evaluation, and operations. Each of these components, carefully researched and validated by our Master Planning and Visioning team, is crucial for a themed experience’s success.
As experienced creative designers and masters of executable strategic planning formulas, our Master Planning and Visioning Team excels in supporting our clients through the mission of creating world class experiences. This team is dynamic and our focus in adding the most value for our clients is key. As our process is creatively driven, we will not begin with artistic efforts first. We will set out to establish the clear guardrails and goals required by your stakeholders, and then we will then set forth on future-focused programming and planning.
Our team of creative leaders set on a course of targeted milestones for decision making. Alternates and options are explored and assessed quickly; we understand the needs to satisfy board-level presentations and executive gates. World-class artwork and other visual aesthetic tools will be deployed at key moments to support the executable planning work formulated by our guardrails.
