Previsualization
Previsualization uses the latest and most dynamic visual storytelling tools to bring an experience to life long before construction begins. Our 3D visualization services and architectural visualization capabilities help transform concepts into digital environments that can be as photorealistic or stylized as you care to take them. Ultimately, these finished pieces can be used for stakeholder alignment, project fundraising, marketing and publicity, and within the completed themed experience itself.
Our Previsualization team digitally creates 3D models, interactive walkthroughs, and immersive flythroughs to help our clients understand their spaces in greater detail.
- Augmented Reality (AR)
- Virtual Reality (VR)
- Mixed Reality (MR)
- 3D Animation
- Interactive Media and Technology
- Video Flythroughs
- Video Walkthroughs
- 3D Modeling& Rendering
- Animatics
- Marketing Art
- Executive Review Art
Virtual and Augmented Reality
Our team creates digital worlds from scratch, applying project inputs to simulated environments using innovative XR tools including virtual reality, augmented reality, and mixed reality platforms.
Step inside your idea before it becomes reality. Our previsualization team of artists and technical designers create aerial flythroughs, photorealistic renders, and interactive 3D models using the sharpest virtual reality (VR), augmented reality (AR), and mixed reality (MR) tools available. By integrating interior design finishes, media moments, technical equipment, lighting specifications, and all other components of an immersive experience into their real-time visualization designs, our designers give dimension and depth to creative intent.
Hear, see, and become immersed in your hospitality project, museum exhibit, or entertainment venue long before groundbreaking begins. Our VR development services allow stakeholders to experience spaces at human scale, while our AR/XR development overlays digital elements onto existing environments for hybrid visualization experiences.
Flythroughs, Walkthroughs, and 3D Models
Using digital video, photography, and 3D animation, our team can reveal every corner and angle of your project from the earliest phases of conceptual design. Dynamic visual flythroughs and meandering, detailed walkthroughs help stakeholders understand how different components will look and interact at different times of day, over the course of an operational cycle, and when populated with guests. This added layer of early project detail gives deeper understanding to any immersive experience, whether it be a luxury hotel, museum exhibit, aquarium, mixed-use development, or space tourism campus. Our 3D rendering services provide the clarity needed for confident decision-making throughout the design process.
Photorealistic Modeling
Working closely with our architecture, interior design, show set design, media production, and technical design and production teams, our previsualization group integrates real-world materials and accurate technology into their 3D modeling and rendering workflows. This collaborative approach to architectural visualization allows our design teams and clients to see how different colors and textures look under various lighting conditions, how interactive media components work in harmony with one another.
Our photorealistic rendering capabilities address how an untold number of other elements will perform long before opening day. This allows our teams to detect major issues and propose solutions before detailed design and construction documentation begins, avoiding large-scale problems that would otherwise undermine the guest experience.
This hyperrealistic style of 3D visualization can be used for interactive moments within the final immersive experience, adding another level of engagement and technological integration for your guests’ enjoyment.
