Technical Direction and Integration
Working to create visioning for world class experiential design based on feasible guidelines, we apply our knowledge of destinations, theme parks, resorts, cruise ports, mixed-use facilities, sports venues, and location-based entertainment to craft thoughtful guest experiences through deep collaboration with our clients. We position conceptual design within the guardrails of reality through the inputs of business case, client goals, operational requirements, user profiles, budgets, and timelines into a creative strategy to create clarity for your project’s path forward.
From early stages of exploration to turnover for operations, the Technical Direction and Integration team brings your experience to life through electric-powered wizardry.
- Interactives
- Projection Mapping
- Show Programming
- Technical Assessments and Hazard
- Analysis
- Technical Concept Development
- Technical QA / QC / FAT Documents
- Technical Design Assurance
- Show Tech Design and Production
- Special Effects
- Show Systems Integration
- System Troubleshooting
- Operational Refinement
- Media Integration Commissioning and SAT
- A/V Integration
- Physical and Digital Mockups
- Technical Validation
- Risk Mitigation
- Hardware and Software Integration
- Procurement
- Technical Specifications
- Maintenance Planning
- Engineering Support
- Facility Integration
- Lighting Design
- Audio Design
- Pneumatics and Mechanical Interfaces
- Motion Control
- Show Action Equipment
Immersive Show Systems Design
For both hardware and software systems, we design, integrate, and program complex technologies in all kinds of experiences.
Our team performs concept development, integration, and programming services for hardware and software systems, synchronizing all technical show elements with precision and reliability. We ensure seamless storytelling and guest engagement by working alongside creative disciplines from the start of a project, proposing practical yet innovative solutions to technical questions. These system designs turn into finished arrays of components and controls, installed and programmed by our technical teams. It’s rare that we get to buy something off the shelf and just plug it in, so we’re used to producing technologies that perform unprecedented feats.
Prototyping and Mockups
From museum interactives and theme park attractions to revolutionary patient experiences in healthcare settings, our team combines and reconfigures existing equipment to create dynamic, multifaceted technical systems. Before we produce these at a large scale, we build, test, adjust, and re-test prototypes and mockups to validate our ideas. With tools, tech, and lots of ingenuity on our side, we cobble together parts and pieces of our proposed solutions to get buy-off from your team and put together a game plan for future execution.
Technical Specifications and Procurement
As a project moves into the detailed design phase, our team identifies technical components that meet code requirements, creative needs, and project budgets. Equipped with an extensive knowledge of the latest technologies, we find the right light fixtures, speakers, control systems, projectors, and more to bring creative visions to life. This research-based procurement is carefully tracked and monitored by our team to ensure timely delivery. We strive for long-term feasibility in all we design and produce, even for the most unique systems. Ease of use and maintainability for your operations team is at the forefront of our decision making, ensuring that what we install works with your staff and facility.
Integrated Show, Animation, and Effects Control
As technology becomes more reliable and accessible, our projects allow for greater technical integration that pushes the boundaries of what is possible. From sprawling theme park lands that require show-programmed lighting effects to live event magic that unexpectedly tricks audiences, we frequently combine multiple types of technologies to pull off the impossible. With our strategic engineering and fabrication teams, we bring mechanical and pneumatic systems to life, breathing animated life into figures and other show action equipment. Digital stories, coordinated with our media production team, are broadcasted through intuitive lighting, audio, media, and projection systems, while interactives are developed across multidisciplinary teams. All of these effects are tailored and fine-tuned through extensive testing and programming of control systems.
Sustained Lifecycle Support
Any time we create a new technology, show system, or interactive experience, we want to make sure that it continues to prove successful long after opening day. Audiences expect technologies to work whenever they visit or participate in an experience, so we offer sustained support to your technical teams for long-term maintenance. We can even serve as your technical maintenance team as an extension of your staff, protecting creative intent and operational excellence in the face of any challenge. These services are supported by extensively detailed documentation, including technical cut sheets, narrative descriptions, and diagrams illustrating how these systems work.
