Dr. Jane’s Dream
Jane Goodall Institute
Seated at the gates of Mount Kilimanjaro, Dr. Jane’s Dream is located on the campus of the existing Cultural heritage Center in Arusha, Tanzania. At the Cultural Heritage Center, guests will be able to engage with local artists, view and purchase world-class art, connect with Tanzanian culture, and visit Dr. Jane’s Dream.
Dr. Jane’s Dream is an experiential conservation center in Arusha, Tanzania. In partnership with Joe Rohde, the AOA team has supported Dr. Jane Goodall in the develop of an impactful space that connects humans to animals in new and resonating ways. Inspired by Dr. Jane’s message of active hope, the space works to develop a deep empathy for animals and a strong desire to protect species in our visitors. Our team is supporting Dr. Jane Goodall’s mission through master planning of the site, concept development for the buildings’ interiors and exteriors, show set design for the exhibit spaces, and media production and previsualization for external fundraising efforts and guest-facing programming.
Location: Arusha, Tanzania
Size: 10,000 sq. ft. interior; 5-acre campus
Start Date: 2023
End Date: Ongoing
Services: Concept Development, Master Planning & Visioning, Media, Previsualization, Show Set
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