SEVEN: Transformers FEC

In collaboration with Hasbro, Saudi Entertainment Ventures (SEVEN) is rolling out the world’s first Transformers-themed indoor entertainment destinations in the Kingdom of Saudi Arabia. The first of these three will open in the Al Hamra district of Riyadh and is sure to be more than meets the eye.

AOA is developing all three of the Transformers entertainment destinations, which will provide thrilling and highly immersive experiences for people of all ages. Spanning over 10,000 square meters, the Transformers-based attractions will feature thrilling state-of-the-art rides and captivating environments that will fully enrapture guests in the action-packed world of the iconic brand. To complete the overall visitor experience, there will be branded retail, including specially developed merchandise and themed food and beverage venues, leaving guests feeling as though they have stepped into the Transformers universe. AOA is providing both pre-concept and concept design development, show set design, design management, and creative direction for the entertainment destinations. We are also performing services in ride and show engineering and technical direction, including the design of the novel Axis coaster in partnership with S&S Worldwide, Inc.